Job Opportunity: Marketing Manager
The Marketing Manager position works collaboratively with all museum departments to lead communications and marketing for the museum and its programs with the goal of increasing awareness about the museum’s programs and broadening its mission impact. In the coming years this position will also play a critical role in the development and execution of communication related to the expansion of the museum’s facilities.
The Marketing Manager champions the museum’s “brand voice” and manages marketing strategy and tactical execution for communication to all audiences. Current tactical responsibilities include website editing, managing PR & press relationships, developing print, radio, and direct mail advertising, creating marketing signage and events, running e-mail campaigns, and managing all social media channels.
Essential Duties and Responsibilities:
~Developing & documenting a comprehensive and integrated annual marketing plan with strategies and tactics for all BMoCA audiences/initiatives to increase awareness and program attendance.
~Operationalizing that plan with BMoCA staff, creating deliverables & deadlines for tactic execution and working with staff to make sure that those deliverables & deadlines are met. Tactics include, but are not limited to:
– Web editing for BMoCA.org
– Managing and creating content for Google Adwords campaigns
– Managing and creating content for all BMoCA social media channels
– Managing and creating content for email campaigns – weekly newsletters AND
-Managing collateral development and creating creative direction for graphic
-Managing advertising (radio, print and direct mail) strategy & placement and
creating creative direction for graphic designer
-Issuing press releases, cultivating press relationships, securing editorial
coverage, and managing editorial coverage process (interviews, etc.)
~Use analytic tools to improve marketing communication effectiveness, including Google Analytics, email and social media statistics, etc.
~Managing contract graphic designer to develop necessary graphic content/communication tools
~Managing copy editor to develop necessary press releases & communication tools
~Working to identify “voice” for communications and ensure consistency of voice when appropriate
~Champion brand standards across all communications
~Curate accurate and usable patron data lists for use in marketing communications, leveraging Kindful and Mailchimp software systems
~Identify stories that exemplify the museum’s mission and determine communication strategy for those stories.
~Act as communications lead for all communications related to the expansion of the museum’s facilities
~Bachelor’s degree or the equivalent in work experience.
~Two to four years of experience in the area of marketing and communications,
ideally for a gallery, museum, or art institution.
~Previous management experience of contractors preferred.
~Experience with contemporary art is preferred.
~Excellent organizational skills, including ability to plan and organize multiple projects, prioritize duties, meet deadlines, manage budgets, and work effectively both as part of a team and independently.
~Strong team player, with proven success working in a small, close-knit, multifunctional team
~Excellent verbal and written communication skills
~Ability to take initiative and creatively problem solve
~Proficiency with Google Suite and MailChimp a plus
~General understanding of budget development and tracking, and financial reporting.
~Ability to lift up to 25 pounds as required.
~Ability to routinely walk up and down stairs.
~Hold a valid driver’s license.
~Specific vision abilities included, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Hours & compensation:
Typical working hours are 40 hours/week, 9am-5pm Monday through Friday on-site at the museum. The position will require periodic work on weekends and evenings as required by the Museum’s programmatic calendar.
The salary range for this position is $50,000-$55,000 based on experience and includes health and dental benefits, paid vacation, access to a 401K plan, a RTD EcoPass, and a complimentary gym membership to One Boulder Fitness.